Creative judgment before spend

Know which creative to kill before you pay to find out.

Olvyen scores a creative out of 100, returns one of four verdicts, and names the fixes that would move it. Three independent evaluations, reconciled into one judgment.

One free score per IP. No account needed.

Free during early access.

Every creative resolves to one of four

Kill

Do not spend. Structural failure.

Rework

Salvageable. Fix directives first.

Test

Viable. Launch at controlled budget.

Scale

High conviction. Deploy with confidence.

The mechanism

One judgment, not three opinions.

  1. 01

    Submit the creative and its context

    Platform, asset type, and an optional brand profile. Context changes the standard a creative is held to.

  2. 02

    Three evaluations are reconciled

    Disagreement between evaluations is resolved before you see anything. You receive one result, not a panel of views to arbitrate.

  3. 03

    Act on named fixes

    Up to three directives, each naming the element, the problem, and the change. Marked on the creative itself where the location matters.

Batch scoring

The kill list.

Submit a set. Olvyen ranks them best to worst on the same scale, so the cut you make is a comparison rather than a guess.

01Founder testimonial cut88Scale
02Winter teaser v179Test
03Summer hero v374Test
04Bundle offer carousel52Rework
05Q3 launch static A39Kill

What the score is made of

The dimensions, weighted.

The weights are published because a score you cannot interrogate is a score you cannot act on.

Hook Strength25%
Message Clarity20%
Visual Hierarchy15%
CTA Strength15%
Platform Fit15%
Brand Consistency10%

Score one creative. Decide whether the rest are worth scoring.

One free score to start. The result is yours to keep.

Score one creative free